How to Convert Your Facebook Fans Into Paying Customers

Building Your Business Though Facebook:

I’ve seen many businesses that are new to Facebook make the mistake of trying to close the sale way too early or pitching their product or services aggressively to their fans on Facebook. These Pages often look like a screaming billboard full of advertisement, and I tend to just run away at first sight of these Pages. The wall posts tend to scream “buy me, buy me”, and to tell you the truth, that just scares me away and go elsewhere.

Facebook is about engagement with your audience, and providing them with value up front. Trust and credibility must be established with your prospect first before trying to close the sale with them.

During your Facebook campaign, make sure you pay close attention to your audience. Focus on posting value content, answer your audience’s questions, ask those questions, get involved, and find out everything you can in a meaningful way. Engage with them, listen to them, and learn about their needs and current pains. You can start to show them how your business can solve their problems or ease their pain.

Once you have developed a relationship with your Facebook fans and have established trust and credibility with them, then it’s time to move your fans forward through your sales funnel and convert them into paying customers. Here are 4 tips on how you can convert your Facebook Fans into paying customers.

1) Offer special promo codes to receive discount offers

Before putting an offer out on the table, make sure you prove how your product or service provides value to your audience. Communicate this value proposition on your wall post about your offer, and then direct them to a sales page for that product. Tell your audience to enter a Promo Code upon check out. Not only will your audience receive the special offer, but you can also track how many leads you are getting from Facebook, and you can measure the results of your Facebook campaign.

2) Invite your customers to a webinar

Host a webinar where you address a specific problem or pain of your target market, and offer solutions to them. Once you have delivered valuable content through your webinar, it’s time to make an offer for your product or service. Make sure your call to action is crystal clear, and is easy for them to make a purchase. Perhaps you can offer a discounted rate if they buy your product or service before a specified deadline.

3) Limited time offers

Having a limited time offer creates a sense of urgency among your audience. For example, you can promote a special discount offer of 25% if you purchase this item by the end of Friday this week. If you have consistently shown how your product or service provides value by solving your audience’s problems, they may feel more inclined to buy when there’s a special offer out on the table, and they can only get the offer during a limited time frame.

4) Capture their e-mail addresses

If you already have an email marketing funnel in place, you can add an opt-in form on your Page and start collecting their e-mail addresses. The best place to put this opt-in form is on your custom landing tab. If your Page does not have a landing tab that first time viewers can see when they first view your Page, I suggest creating one. Your custom landing tab should have a call to action where it tells the viewers to click like, and enter their e-mail address to receive a special offer. Once you get them into your e-mail marketing funnel, and then let that funnel work on providing value to that fan and convert them into a paying customer at the proper time.

What other techniques have you used to convert your audience into customers? What other suggestions do you have? Please leave your comment below to help out our readers.


When the Going Gets Tough, The Tough Get Coffee

It’s not natural to reach out when your business is struggling. But that’s exactly when you need to do it the most. Here are three ways a coffee can boost your business.

Have a cup of Coffee

Running a small business is like riding a gigantic roller coaster. Sometimes you just want to close your eyes and scream.

When you’re on a steep downhill — when the cash in your bank account is plummeting just as you need to make payroll — the natural human instinct is to pull in, like a tortoise. We want to hide from the world in the safety of a hard shell that could pass for a rock.

But one of the best pieces of advice that I have ever received came from an accomplished and brilliant entrepreneur, just as I was going through a particularly rough patch: Do not become disconnected. Reach out to others.

Fine. What normal person reaches out to others when they feel like crap?

Here are three good reasons to fight your tortoise tendencies when your business hits bottom:

  • You (and your team) may be in a rut. Entrepreneurs focus, drive hard and hold themselves to high standards. The flip side is that we can be our own toughest critics and run our teams ragged. Before you know it, everyone has lost their mojo. An outside voice can reset this parasitic dynamic and reignite the team. A new person may have some positive insights into the business’ strengths, constructive suggestions, or new areas or opportunities to think about. Either way, an outsider can break the stalemate of group think.
  • Your next big opportunity could be a coffee away. The truth is that you never know where your best leads are going to come from, period. This is particularly counterintuitive for the analytically minded, high-tech entrepreneurs of my world. We think our leads will come from people who are as well-versed as we are in our specialized technology areas, replete with acronyms no one else understands. Wrong, wrong, wrong. How wrong? After attending a seminar by author Debra Fine, I got a terrific lead on a customer needing some very specialized optical scanning technology – right up our alley —  for a fellow entrepreneur in…the furniture business. Corporate furniture. Go figure.
  • The world is not going to wait for you. Hiding in your office is not a winning strategy for unearthing new trends. Get out and see what is going on. Some areas of business are being turned on their heads. That’s a frightening prospect for incumbents. But these trends also present enormous opportunities that entrepreneurs can’t afford to miss.

Right now, I am seeing a tectonic shift in the business of manufacturing equipment, the kind that cranks out your beloved iPhones and iPads. In the “old days” of equipment, only big companies were players. It was a highly capital-intensive business with expectations of instant worldwide support. Then the other day, I saw a manufacturing system the size of a modest house, financed by a manufacturing company in China, and entirely designed and built by a network of small businesses in Silicon Valley. The system will be shipped to China in large containers and reassembled there. The value is in the design. The big infrastructure, cash reserves, and support of the big companies is not valued by the customer. It’s a huge opportunity for small companies, especially those that know how to collaborate.

The next time you are feeling down, fight against your instincts, and text a fellow entrepreneur. Coffee? Tea? If things are really tough, maybe you need something stronger. Just get out of your shell.

Get your Coffee or Tea here and Get Paid for It!!


What is a Blog and How Do I Use It to Grow My Business

Great question, I thought you would never ask! Just kidding. All joking aside, a number of you don’t really know or understand the difference between a website and a blog.

The answer is in how you use it, in my opinion.

A website is full of all kinds of relevant information about your product and service, and those products or services can help your customers and potential customers. It can be a marketing site, informational, educational, or ecommerce website where you’re selling products. However, in most cases it tends to be a one-way communication tool.

You get to talk to them, but they really don’t get to talk back to you.

Blogs are really a two-way communication tool between you and those interested in products or services and what you have to say about them.

Social Media

Blogs are tending to fall in the social media sphere because they are hybrids. Not quite a website, but not quite a full blown social media site either.

When you write a blog article, you can post it directly to your Facebook, Twitter, and LinkedIn pages. People can leave comments and feedback on your blog or social media pages. Because of this, your blog opens up to the web in ways that your website may not.

Your blog should be a part of your website. What I mean is don’t use a third party blogging platform like,, etc. Not that those are bad, but they may not really help you build search engine traffic for your website. That’s a whole different conversation right there.

To make your blog a part of your website, install WordPress from onto your server and have the domain be That way, you get credit for the blog instead of Google or WordPress, who doesn’t need it. You do! And, for business purposes it makes you more credible and respected if you’re attempting to monetize your blog and website.

How To’s

Blogs are tools that you get to write about your passions and interests, noteworthy news and information, and especially “How To’s”.

The key to a great blog is how does what you are writing help your readers?

“How To’s” do that.

For example, if you sell some kind of furniture, then write a how to brace a book shelf and caulk it into a wall so that it blends in and becomes part of the wall. I hope you get the point? There may not be a whole lot to say about a book shelf. But, there may be ways you can write about how to utilize a book and make it part of the decor that is practical, interesting, and relevant.

That’s giving value!


Value is part of the blog game. The more value, i.e. practical ideas, suggestions, and how to’s, you can give away the larger your reader base will grow and the greater the opportunity you have to earn new and repeat business. And, use pictures and video as much as possible to help illustrate your points.

I admit value is an overused term. But it is a good term. With a fragile economy, you have to give people a reason to both trust you, and buy from you. Value is that reason. If you can give me a practical idea or tip that benefits me, why wouldn’t I buy from you?


So, there is the difference between a website and blog. Websites can be interactive, but they are still generally a one-way communication tool. Where blogs are a two-way communication tool whereby your readers can write comments back to you.

Of course, there are great similarities. They ought to share the same domain, and they may be in the same website theme and look similar. But their uses are very different.

Thanks for reading this blog entry!

If you would like more clarification, or if you have other ideas about blogging and how to use one, please leave us a comment.